![]() ![]() ![]() The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. ![]() ![]() But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. In 1990, Nintendo had a virtual monopoly on the video game industry. A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreadsįollowing the success of The Accidental Billionaires and Moneyball comes Console Wars-a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. ![]()
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